Inventor of the 4Cs of Diamond Quality, the Gemological Institute of America is world-renowned for their research, education, and laboratories.
NextGem
New product launch, site copy, email campaigns, social media, video, events
Industry Events
Booths, email marketing, social media, video, print, digital ads
GIA Colored Stone Reports
Three-page spread, digital ads, social media, events
GIA Alumni Collective Continuing Education
Video script and production, email campaign, social media, display ads, lead magnet copy, one-pagers
GemKids
Copy style guide, site copy, product names, email campaigns, print, social media, video scripts, talent hiring
American Gem Trade Association Event
At a trade show for the colored gemstones industry, GIA debuted a new bold look – one that brought all of our business units together under a comprehensive and memorable story about our research, laboratory, education, and global impact.
This 60-foot-long booth displayed that story, museum-exhibit style, with video, interactive tablets, artifact podiums, and light boxes.
I helped take this bold new look from conception to reality, writing the storyline, choosing the images and artifacts, and earning buy-in for the concept from an incredible number of stakeholders.
